Utility collection · 06 calculators
Business & marketing calculators
Price, margin, acquisition and advertising maths for operators who want the assumptions in view. Inputs are processed locally and are not saved by default.
Pricing & operations
Break-even calculator
Find the sales volume and revenue needed for contribution profit to cover fixed costs.
Revenue quality
Gross margin calculator
Measure gross profit as a share of revenue after the direct cost of goods or services.
Pricing translation
Markup vs margin calculator
See how a price increase over cost translates into gross margin on the selling price.
Advertising efficiency
ROAS calculator
Calculate revenue returned for each unit of advertising spend.
Growth economics
Customer acquisition cost calculator
Combine marketing and sales costs to estimate acquisition cost per new customer.
Customer economics
LTV to CAC ratio calculator
Estimate customer lifetime value from revenue, gross margin and churn, then compare it with acquisition cost.